SARASOTA HERALD TRIBUNE

What every woman wants and more

By Billy Cox
Trying to figure out what women want is one of the longest-running entertainment propositions in America.

You can certainly trace it farther back than the "What Women Want" Mel Gibson comedy in 2000, that's for sure.

You would have to dig through archival sediment at least as deep as 1919 for clues in the silent-movie drama "What Every Woman Wants." By contrast, that artifact makes the 1954 comedy "What Every Woman Wants" feel shiny and new.

In the 21st century, as media options proliferate and compete for regional micro-markets, Southwest Floridians will soon have two shows on the same cable-access channel to tell them exactly what women want.

But a glimpse at this imminent feast of riches offered by Comcast's BLAB Television Ch. 21 also tells us what women don't want -- controversy.

Rewind to last year, when Jill Obrochta was all by herself with the launch of "What Every Woman Wants" on BLAB-TV.

Producing and hosting half-hour segments of what she calls "infotainment" spots designed to promote the expertise of local entrepreneurs (formal bridal wear, exfoliation scrubs, perfumes, etc.), Dambro's high-energy lead-ins spelled it all out:

"It's fun! It's exciting! It's hip! It's empowering! It keeps in touch with the coolest things around Sarasota!"

She touted it as "Sarasota's first interactive TV show," with a Web site that invites viewers to click onto reruns and grab discounts from show sponsors.

PRESS RELEASE

HOT, HIP, NEW TV SHOW KNOWS (AND TELLS) "WHAT EVERY WOMAN WANTS:"
LOCAL BUSINESS SPONSORS LINE UP TO GET A PIECE OF THE ACTION

SARASOTA - Jill Obrochta has secrets to share. And she's captivated Sarasota-Bradenton with her answers and ideas about What Every Woman Wants.

This exciting and alluring, one-of-a-kind talk show is pure info-tainment, giving the viewing audience of women (and men!), ages 30-60, valuable insights on important trends and topics. It's all in line with Jill's goal to educate and entertain about the things that matter most in life - like relationships, health, finances, lifestyle and more.

What Every Woman Wants (WEWW)™ also offers local business sponsors involvement in a can't-miss, three-pronged Media Marketing Program. This Program is a sure-fire success-fest, providing a marriage of on-air, online and live event marketing - designed to saturate the audience via a true multimedia approach.

“Finally a show that celebrates womanhood. Helpful, informative, insightful, inspirational and empowering. A must see for the women of Sarasota.” - Randi Schlanger, Executive Board of Directors Sarasota Film Festival, Better World Foundation

Standard and premier sponsors enjoy six-minute, on-air segments. Featured guests can share new ideas, promote innovative products, showcase emerging trends, offer practical services, and otherwise deliver expert advice and information.

Both levels of sponsorship also benefit from placement in the Heavenly Mall™, found online at www.whateverywomanwants.tv. This is where businesses can offer Cool Free Stuff™, Diva Discounts™, H.I.P Events™, including exclusive WEWW Girls-Nite-Out events. Premier sponsors also get complimentary participation in two Power Shopping events, a "mobile mall" concept that gathers vendors in a single location for concentrated sales opportunities.

The Heavenly Mall and Power Shopping Events can also be purchased separately, making this exciting new Media Marketing Program affordable for businesses of all sizes.

Restaurants, clubs and retailers see immediate value in driving traffic to their doors. So do beauty and fashion shops, lifestyle and relationship experts, health/wellness providers, and others with professional services and products to offer. From yoga class and interior design, to cosmetic dentistry and wine, the one thing sponsors have in common is that they have something that every woman wants!

“What an amazing show! It was a blast being on What Every Woman Wants. Jill made me feel so comfortable - it was like chatting with one of my girlfriends. The whole experience was amazingly organized and ‘perfect man’ added the perfect touch. This show is destined to be a hit!” - Lynn Burgess, Yoga from the Heart

Launch parties are planned throughout the summer to familiarize the local marketplace with this one-of-a-kind opportunity to reach a valuable demographic. Only 24 on-air sponsorship opportunities are available for the first viewing season. Any business in Sarasota-Bradenton that knows What Every Woman Wants will definitely want to know more about this inviting and engaging forum for fun and profit!

Contact Jill Obrochta, Host and Executive Producer, at 941.587.2864 or 772.713.7613, for more details on summer launch parties, sponsorship opportunities, or any other questions about What Every Woman Wants.

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